Black Country, New Road gathered steam as a band in the late 2010s, regularly playing The Windmill in Brixton alongside friends and peers such as Squid and Black Midi, and soon found themselves being labelled "the best band in the world" by The Quietus.

"Forever Howlong" is the band's first studio release since 2022's UK #3 album “Ants From Up There”, which gave the band their second Top 5 UK album in 12 months alongside their Mercury Prize shortlisted debut “For the first time”.

"Forever Howlong" is an ambitious, meticulously detailed record that includes everything from folk to prog via baroque pop and touches of alt-rock – with nods to everything from Joanna Newsom to Randy Newman via Fiona Apple and Janis Ian – yet all the while retaining that unmistakably unique sound that only this combination of musicians can come up with.